hastings Cover desk

Hastings Direct

Ecommerce platform
Responsive Web Design
Design System

A Brand new web campaign to champion to  bring a fresh look and feel to the Hastings digital platform. Using a striking dark theme and a modern approach to their older dated website, the new website formed a stylish and energetic platform for hastings to move to the next step with their digital customer experience.

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The user journey went through hundreds of screens and countless corners for customers to visit. there were multiple entry points with design flows for new quote, exisiting customers and customizing quotes. it meant we had to design for multiple information styles, tables and questionaires. 

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We decided to incorporate a strong dark theme throughout the designs. This was a big change from their exisiting brand website.

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02. Typography
01. Colours
03. CTAs
10.5 Customise Quote_ No DD – DESK


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